Cytoplan, a leading UK-based supplement company, was founded in 1990 by experienced nutrition practitioners with a focus on science-backed, nature-inspired nutrition. Initially operating as Nature’s Own, it pioneered Food State™ supplements in the UK market — nutrients presented in forms similar to those found in whole foods for better absorption and bioavailability. In 2012, the company evolved to Wholefood formulations, emphasizing clean, additive-free products.

Over 35+ years, Cytoplan has grown into a trusted brand among over 6,000 health practitioners, prioritizing quality, innovation, and efficacy. Wholly owned by the charitable Nutritional Wellbeing Foundation (a non-profit), all profits support nutrition education, community health projects, and wellbeing initiatives across the UK and beyond — making every purchase contribute to positive change.

Guided by the motto “where nature meets science”, Cytoplan’s Bio-Effective® supplements bridge modern nutritional gaps with practitioner-formulated, sustainable solutions.